Not Every Cause Creates Connection: How to Identify the Real Value of Your Market Today, many companies think that adopting as many social flags  as possible automatically makes them relevant and socially conscious. In reality, the opposite often happens. Piling on flags  creates noise, fragments the audience, and weakens a brand’s strategic positioning. From a business perspective, markets have their own logic. They are shaped by values, pain points, and needs that follow a

From the Field to the Boardroom: What I Learned About Leadership Where I Least Expected I have been in many meeting rooms with air...

In recent years, thousands of Brazilian companies have adopted cost-cutting as an immediate solution to protect their cash flow. The...

By: Fernanda Bu-Harb - CEO of BAB Consultoria Brasil - Executive in Business Management with expertise in Business Intelligence, complex...